Videocon launches its mobile series in market

Videocon, one of India’s largest consumer electronics brands, has ventured into the mobile phone segment with a slew of new launches. Videocon branded phones, which include Windows Mobile based smartphones as well, will be initially available in Tamil Nadu-Chennai, Andhra Pradesh, Pondicherry and Mumbai.

From its pricing strategy, it is clear that Videocon is concentrating on the low to mid range segment where most of the volume in the Indian market lies. The line up of phones range from basic color screen phones with FM radio phones, single/Dual SIM to multimedia and smartphones. The prices range from a very affordable Rs. 1,600 to Rs. 18,500 for the top-end device from the company.

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